WarChild
Beat Per Minute
the ask
Create a 30–60 second animation or illustration (or a series of them) to tell the story of the past 9 years of Secret 7”.
the concept
For 10 years, Secret 7 has used music to amplify War Child's mission. BPM, beats per minute, is our storytelling device: the tempo of a song and the beat of a heart become one pulse, tracing a decade of protecting childhoods, supporting resilience, and keeping hearts beating through conflict.
Art Directors, Sof Martinez & Justina So
OOH
Story animation
SOCIAL
#EveryBeatPerMinute
EXPERIMENTAL
A one-time mystery CD release, discounted below the original vinyl auction.
Each purchase holds a surprise design, unknown until arrival, making it possible for more people to join the impact at a lower cost.
OTHER PROJECTS
⌄