MassDOT

Connected By Care
the concept

Safety remains a priority throughout every stage of life—especially as those we love age. Yet, with families always on the run, having honest, thoughtful conversations about “road readiness” isn’t always top of mind. 



That’s why MassDOT is here. To reassure older folks that not only are they supported, but we are  ALL CONNECTED BY CARE.


The campaign was brought to life through a TV spot.

Producer & 1st AC - Sof Martinez

Producer - Sofia Gonzalez-Irigoyen

DoP - James Ninneman

Editor - Andrew Kim


Art Directors - Asha O’Connell, Joanne Tai

Copy Writer - Zara Meggett

TV SPOT

BEHIND THE SCENES

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