This Turnstyle campaign highlights Depop's tagging features, encouraging users to explore aesthetic and stylistic niches while curating their own unique looks.

The interactive experience invites users to mix and match pieces to create a personalized Depop bundle. Inspired by London tube lines, the concept motivates users to “turn their style” after passing turnstiles. Once a look is complete, a QR code connects them to Depop’s new: turnstyle section.