Client
MassDOT
Role
PRODUCER
1ST ASST. CAMERA
the concept
Safety remains a priority throughout every stage of life—especially as those we love age. Yet, with families always on the run, having honest, thoughtful conversations about “road readiness” isn’t always top of mind.
That’s why MassDOT is here. To reassure older folks that not only are they supported, but we are ALL CONNECTED BY CARE.
The campaign was brought to life through a TV spot.
Producer & 1st AC - Sof Martinez
Producer - Sofia Gonzalez-Irigoyen
DoP - James Ninneman
Editor - Andrew Kim
Art Directors - Asha O’Connell, Joanne Tai
Copy Writer - Zara Meggett
